ABOUT
Our journey began in 2016 as a humble family business with big dreams and even bigger flavors. That same year, we proudly opened two Enteng stores, quickly gaining a loyal following across Greater Manila with our freshly baked, cheesy, hot and irresistibly satisfying D’ Original Enteng Cheese’desal.
Fueled by passion and strong community support, we rapidly expanded our presence and officially registered “Enteng” as a trademark—securing our identity as a proudly Filipino brand.
In 2017, we took the next big step by incorporating the business, laying a stronger foundation for the growth ahead.
By 2018, we opened our doors to the first batch of franchise partners in Luzon, allowing fellow bread lovers and entrepreneurs to bring Enteng’s beloved cheesedesal to their own communities.
In 2021, we made our mark in Mindanao with our first company-owned store—a milestone that brought our cheese’desal even closer to the hearts of more Filipinos.
The year 2023 marked the beginning of franchising in Mindanao, and now in 2025, we're proud to share that we’re officially open for franchising in the Visayas, uniting the country with the comforting taste of D'Original Enteng’s cheesedesal.
OUR
MISSION
To create new business opportunities for every Juan Dela
Cruz while contributing to employment growth in our
country. We are dedicated to providing excellent service and
delivering high-quality pandesal to our community
"Our vision is to have D’ Original Enteng Cheese'desal stores
on every street and in every city, ensuring our delicious
offerings are accessible and available to everyone."
OUR
VISION
Our Pride
"We’re proud to see our name in lights — not just because it means growth for our business, but because it reflects the love and hard work we’ve poured into our journey. This billboard is more than an ad — it’s a milestone, a moment of pride, and a sign of what’s to come.
We are trademarked and Halal certified!
"There’s nothing like seeing your business on the move — literally. Having our brand on a truck isn’t just advertising; it’s a symbol of how far we’ve come. From local streets to busy highways, our message is out there, making every mile count. We’re proud, we’re growing, and we’re rolling forward with purpose!"